NEWS ROOM : WSI NEWS YOU CAN USE
Net Facts & Figures-
By 2007 there will be 1.1 billion Internet users worldwide. - Source: IDC, 2004
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Worldwide broadband subscribers exceeded 150 million in 2004. - Source: Point Topic, 2004
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Over 40% of all Americans have made a purchase online. - Source: NDP Group, 2004
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Over 75% of online consumers do not care whether an online store is run by a large or small company. - Source: TNS, 2004
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$1.6 trillion was made via e-commerce in 2003; $7.1 trillion is expected in 2007. - Source: IDC, 2004
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A recent UK study indicated that 82% of Internet users go online to research products and services. - Source: UK National Statistics Office 2004
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More than 60 million Europeans now shop online, an increase of 50% since 2003. - Source: Forrester, December 2004
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US online retail sales will more than double over the next six years, reaching $316 billion by 2010. - Source: Forrester, August 2004
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61% of small and mid-sized enterprises believe the Internet is a significant advertising medium. - Source: The Kelsey Group, November 2004
- In 2004, paid search advertising grew by 51% to $3.6 billion in the US alone. - Source: eMarketer 2004
Resources
| Search Behavior Research Update |
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Two new studies examining how people search show that the Internet users are becoming more discriminating, with important implications for search marketers. As part of ongoing work conducted by Jupiter Research and sponsored by iProspect, "The iProspect Search Engine User Behavior Study" found that 62 % of search engine users click on a search result within the first page of results, and a full 90% . . . |
| Lots of Traffic Doesn't Always Mean Lots of Money |
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If you have attended one of our Executive Briefings, you will know that we preach that search engine marketing success is not measured by the number of click-throughs, but by how many prospects are converting to customers. This article, by Bill Hartzer, drives this point home. Just because you have a lot of visitors on your web site doesn't necessarily mean that your web site is going to make you a lot of money. And you don't have to have a lot of visitors in order to make a lot of money from your web site - you've got to have the right visitors looking for what your web site has to offer. |
| Google Maps: A Primer for Small Business |
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If you are a small business owner who relies on advertising, then you've most likely had experience with different directory services or even spent countless hours online searching for ways to advertise your business and products at a price that fits your small business budget. There are many ways to let potential customers know your whereabouts and services, and believe it or not, some of the best services are free. |
